Cash costs
Fixed event costs plus the materials and service cost attached to each paid guest.
Free interactive tool
Workshop Pricing Calculator
Turn costs, Host time, realistic attendance, ticket fees, and a profit target into a clear all-in price you can explain.
Build your workshop price
Use one edition's real costs and the number of seats you reasonably expect to sell.
Transparent assumptions
Four layers behind the suggested price.
The calculator keeps each layer visible so a lower price is a deliberate trade-off, not an accidental loss.
Host time
The preparation, delivery, setup, cleanup, admin, and follow-up this edition creates.
Ticket fees
A percentage of ticket revenue plus any fixed amount charged for each paid ticket.
Realistic attendance
The seats you expect to sell, checked against the experience you can responsibly serve.
The calculation
Start with a cost floor, then test the price against value.
The cash break-even result covers fixed cash costs, per-attendee costs, and the ticket fees you enter. The repeatable floor adds a visible target for Host time. The suggested price adds your profit target and rounds upward by the increment you choose.
This follows the contribution logic in the U.S. Small Business Administration's break-even formula: fixed costs divided by price minus variable cost per unit. The calculator rearranges that relationship to solve for a ticket price and models percentage fees separately.
Cost coverage is only a floor. Stripe's overview of cost-plus and value-based pricing explains why cost math does not replace customer value or market context. Before publishing, check what the guest finishes, what is included, and which alternatives they will compare.
A viable price must fit your service capacity.
If repeatable break-even requires more seats than you can serve well, change the price, costs, scope, staffing, or format before you publish.
Frequently asked questions
Workshop pricing questions
How much should I charge for a workshop?
Start with a price that covers fixed event costs, per-attendee costs, payment fees, and the Host time required for this edition. Add a visible profit target, then test the result against guest value and realistic local alternatives before publishing.
Should workshop preparation time be included in the price?
Include preparation, setup, delivery, cleanup, admin, and follow-up if you want the format to be repeatable. A deliberately subsidized pilot can use a lower Host-time target, but the unpaid work should remain visible in the model.
What is the difference between expected attendance and service capacity?
Expected attendance is the paid seat count you reasonably think you can sell. Service capacity is the maximum number of guests you can serve while preserving the promised materials, attention, access, and safety. A viable model needs break-even to fit inside service capacity.
Does the calculator include taxes, discounts, refunds, or no-shows?
No. It is a planning estimate based on the assumptions you enter. Add any tax you must absorb, likely discounts, refund exposure, complimentary seats, and no-show effects to your own event plan before you publish a final price.
Turn the price into a live event page.
Add the promise, agenda, capacity, all-in price, and registration details guests need to decide.